This information outlines the changes that bulk senders need to make in order to comply with the new DMARC policies set by Google and Yahoo. Here’s a summary of the key points:
- If you send 5,000 messages a day or more to Google or Yahoo, your email domain must have a DMARC policy in place by February 2024.
- This includes messages sent on behalf of your organization by third-party email service providers (ESPs) that use your email domain.
Reasons for Change:
- Google and Yahoo aim to improve email safety and security by implementing DMARC requirements.
- DMARC helps prevent unwanted spam and identifies serious senders, improving inbox placement.
How to Prepare:
- Check the status of your email domains using a free domain checker to verify DMARC compliance.
- Use a DMARC Record Wizard to create a DMARC record if you don’t have one.
- Enable DMARC monitoring with a monitor-mode policy of p=none in your DNS.
- Ensure your messages pass DMARC alignment through DKIM or SPF.
- Validate that sending IPs have a PTR record (forward and reverse DNS).
- Avoid sending spam and comply with Yahoo and Gmail sender guidelines.
- Implement a DMARC policy in your DNS.
- Use DMARC Inspector to check for a DMARC record or DMARC Record Wizard to create one.
- Ensure messages pass DMARC alignment through DKIM or SPF.
- Validate sending IPs have a PTR record.
Sender Guideline Enforcement Dates:
- Yahoo will gradually enforce sender guidelines, starting in February 2024.
- Google will implement a gradual enforcement process, with temporary errors in February 2024 and rejection of non-compliant email traffic starting in April 2024.
- Bulk senders must implement one-click unsubscribe in all commercial, promotional messages by June 1, 2024.